Projecting Change: The Empire State Building – images of endangered species—more than 350 feet tall and 186 feet wide, and covering 33 floors—on the south façade of The Empire State Building in an art event meant to draw attention to the creatures’ plight against mass extinction. Using 40 stacked, 20,000-lumen projectors on the roof of a building on West 31st Street, Travis Threlkel, founder of Obscura Digital, and Louis Psihoyos, director of the documentary Racing Extinction, illuminated the night with live video projections

  • Jumbotron

Engineering ideas

  • lumen, projection

Do It
Challenges for you to work on…

  • larger than life – project images or video on a surface in such a way as they appear larger than life. Consider shadow puppets, regular presentation projectors, other light sources, media materials

Learn more…