Products that flopped – Green Heinz ketchup? Fat-free Pringles? Colgate frozen lasagna? You don’t need to be an expert to know these products weren’t successful. Which is why these creations, with dozens of others, feature in the new Museum of Failure, a wacky parade of rejected products from years gone by set up in the Swedish town of Helsingborg.

Museum of Failure – is a collection of interesting innovation failures. The majority of all innovation projects fail and the museum showcases these failures to provide visitors a fascinating learning experience. The collection consists of over seventy failed products and services from around the world. Every item provides unique insight into the risky business of innovation.

Failure analysis